Increase your Sales with
an outstanding Website
If you are an Entrepreneur, a Freelancer, a Professional of any kind, or you own a Digital or a Physical Business, social media can be really helpful, but it's not enough. You also need a Professional Website to show in a visual, engaging and structured way all that you have to offer, while you build authority, trust and reputation for your Brand and you reach a bigger audience by having the opportunity to appear on the Google Search Results.
Before we start!
Is this you?
Business Owner
Professional
or Freelance
Doctors, surgeons, therapists, chefs, musicians, artists, traders, real state agents...etc.
Entrepreneur
or Networker
Coaches, speakers, network marketing leaders, working mums, teachers...etc.
Online
Business Owner
Shops online through
e-commerces, market places, facebook or instagram.
Physical
Business Owner
Shops (clothing, shoes, jewelry, stationaries...), restaurants, hotels, SPAs, nailbars...etc.
Startup
or Company
Mobile apps, web-apps, online services, SaaS products, Non profitable organizations...etc.
Then you MUST
STAND OUT ONLINE!
Nowadays it's not enough to exists on the Internet. You need to stand out from the crowd. You need to difference yourself from your competitors. You need to find your niche and engage your specific audience. And, how do you get that? With a stunning website!
This is Mika, my new intern. She gets distracted with a fly (literally), but she gives the best design feedback with her tail wag!
Hi there!
I'm María!
Digital Product Designer
& Business Optimization Expert
For the last 6 years I've been working with entrepreneurs and business owners around the world to design their brands, build and launch their successful products and services in record time, and grow their business thanks to optimizing their online presence and implementing more efficient work systems.
From B2B/B2C complex projects, to startups, local businesses or professionals of any kind. My clients are really different, as well as their products, services, audience, problems, needs and goals.
And through creating customized designs for each one of them, I've discovered the subtle nuances that make a BIG difference in the success of the sites, apps and brands that thrive vs. those that sputter.
That's why I ended up working for some of the
Top Startups in Europe to help them do the same
These are some of the companies that have trusted me and my work:
And I've not only been working in different projects, but also I've been building my own business as a Professional Digital Product Designer & Business Optimization Expert.
And through it all, here is the most important discovery I can share with you...
If you want to increase your sales, you need a Professional Website
Here is a fact: big companies invest at least a 10% of their annual budget on SEO. Why no more? Because they don't need it! Apple, Netflix, Amazon... They are well known already thanks to years of building a strong brand. But if you have a small-medium business, YOU NEED SEO!
If you are a professional (doctor, surgeon, therapist, nutritionist, trainer, lawyer...), a freelancer (designer, chef, artist, musician...), an entrepreneur (coach, network marketer, motivational speaker, community leader, story teller...) or you own a business (physical or online), having a social media account can be really beneficial. Platforms like Instagram or Facebook allows us to move our brand on a daily basis, interact with potential clients, get feedback from our products or services and even sell them through the apps. But still, you need to know these 3 facts:
1. Not everyone is on social media that you use for your business. Because of their personality or age range, some of your potential clients will never find you there.
2. Everyday more people opts out from platforms like Instagram, Facebook or WhatsApp due to their new abusive Privacy Policies. That means that there is even less people to reach there.
3. Google is the most popular search engine with a 92% market share. This means that YOUR BUSINESS NEEDS TO BE FOUND IN GOOGLE. And for this, you need a website or e-commerce store to build SEO and be able to rank in the search results.
Build brand reputation and authority,
reach more potential clients and increase your sales by having a Professional Website
Let's see a practical example so you can understand the power of existing on
the Google Search results list thanks to building SEO with a Professional Website.
Ricardo wants to buy some flowers for his mom. Due to the covid situation, he hasn't been able to visit her in weeks. So he wants to let her know how much he loves her and cares about her by gifting his mom some beautiful flowers.
He wants to buy flowers on a local shop so they can ship them to his mom's house quicker. So he goes to Google and looks for "flower shops close to me". There are several results, but two of them catch his attention. Both are very similar and located in the same street. They both have a big variety of good quality flowers, delivery service, custom bucket design service, seasonal offers...etc. But there are some big differences in the way the owners manage their shops...
SHOP 1 😄
This physical flowers shop has:
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✅ Understandable and catchy Name
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✅ Recognizable Logo and Colors
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✅ Good Rating in Google Business
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✅ Lots of Reviews
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✅ Lots of Pictures from the Owner and Clients
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✅ Clear Location (address)
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✅ Clear Opening days and hours
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✅ Visible Contact Details
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✅ Link to the Website
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✅ Professional Website that shows all the products, services and offers, process online orders and allows the client to organize deliveries and even customized messages
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✅ Instagram and Facebook accounts where they share beautiful and informative content and they answer messages nicely and often
SHOP 2 😕
This physical flowers shop has:
-
❌ Name difficult to read and remember
-
❌ Messy Logo and Colors
-
✅ Good Rating in Google Business
-
❌ No Reviews
-
❌ A few random Pictures from Clients
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✅ Clear Location (address)
-
❌ No Clear Opening days and hours
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✅ Visible Contact Details
-
❌ No Website
-
❌ No Online Shopping
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❌ Instagram and Facebook accounts but they never updated them or interact with clients
After reading this, do I still have to tell you which Shop did Ricardo chose?
No, right? It's obvious! He chose the first shop!
Two similar businesses can succeed or fail depending on how they performance online
It's not only the better branding, the pictures, the reviews, the opening hours... but the facilities that this shop offers because of having a Website (E-commerce in this case), that allows their customers to check all their services, see their stock, pay online and get a quick response through different channels.
So now that you got the whole point of this example about how
two similar businesses can succeed or fail depending on how they performance online,
...LET'S SEE IF THIS CASE APPLIES TO YOUR BUSINESS AND HOW I CAN HELP YOU
92% of people use google to search things online.
that's why you need seo!
But before reading all this... Is this you?
If you can relate...then yes, this is your place
Guess what freelancers, entrepreneurs and business owners have in common. That they don't have time to learn how to do "the digital stuff" (and actually do it). Why? Because they have work to do, skills to improve, clients to attend and taxes to pay!
When you are good at what you do, you should only care about becoming an expert. Right? Well... yes if you are doing so good already that you can pay other people to take care of your business. But if you are an entrepreneur and you are starting a business from scratch with a limited budget, the last thing you want, is to waste your money, time and efforts. That's why is more clever to delegate some important parts to professionals, like your online presence, so you make sure that everything it's done faster and better.
What things should I take care of as a professional or entrepreneur to boost my business?
The "must do" list for your business
As a business owner, there is a bunch of things you should take care of in order to make it work and bring you results. This is the main index:
-
Research
-
Briefing
-
Roadmap
-
Brand Design
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Structure of the Information
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Written Content Creation
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Visual Content Creation
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Web Design & Setup
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E-commerce Design & Setup
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Social Media Setup & Management
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Content Plan
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Clients Managements
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Marketing Campaigns
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Email Marketing
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Automation of Processes
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Payments
-
Taxes
-
...etc.
Why is so important to exist on the Internet?
Goals of having a professional online presence
Every person and every business is nowadays (or should be) on the Internet. In fact, not having a proper online presence might be costing you a loss of potential clients.
You have to understand that our lifestyle has changed a lot during the last decade. But specially during this past 2020. Due to the covid situation, millions of business saw themselves forced to "pivot or die". One of those pivots, specially for physical business (shops, restaurants, coffees, nail bars, spas, hotels...etc), was building an online presence where they could still be found, offer their services or products and sell them.
If someone is looking for a local store to buy cakes, and the establishment next to you has an online shop and you don't, guess who is going to get the clients? Exactly. Your neighbour. When it could have been you!
Let's go one step further. Your cakes business and the one that is in the same street as yours, you both have an online shop. But yours doesn't have a nice design, plus you are not using the SEO tools properly, you are not letting your clients know the added value of your business over the competence and you are not creating online marketing campaigns that bring results because you don't know who is your real niche. So you are spending your time, money and efforts on the wrong place and getting frustrated when you could actually have success. It's not that you are having bad luck. It's just that sometimes we need help to build things that we don't know how to build our selves. And it's absolutely okay! Asking for help is a smart move!
not every potential client is on social media!
Why is not enough to have Social Media?
The "nowadays" clients and the power of the SEO
Instagram and Facebook are really powerful tools. But if you want to reach a bigger audience and be found easily on Google, you need a web to build SEO.
Social media platforms such as Instagram or Facebook are great to move your brand, engage your clients, stay active on a daily basis to gain visibility by interacting with your community, even to sell products or services through them...etc. But the truth, it's that not everyone is on Instagram or Facebook (specially now that the Privacy Laws are starting to get dodgy) and that their search engines are not really good.
Let's say that we just arrived on Bali, it's 7am, and we want to have breakfast on a vegan place or with vegan options, and with more than 4 stars reviews. What do we do? We go to Google and we type "Breakfast vegan Bali". Then we check on Google Maps what are the options closer to us and we filter by "open now" and "4+ stars". Right? That easy! Why? Because Google has the biggest data base on the planet (92% market share) and the best search engine to bring you accurate results. That's why millions of people use it everyday to find results from really general subjects to really specific matters.
Now that it's clear how powerful Google is, let's talk about websites and SEO. As I guess you know, SEO it's something organic. Does instagram accounts get indexed in Google? Yes. Does the results show instagram accounts? Only if the person typed "instagram" on the search or a user profile name. If not, it's like if our account doesn't exists for Google. So having a website gives us the possibility to build SEO to position our business on the ranking of search results. But of course, it doesn't happen from one day to another. It takes time, visits and a really good setup of accurate words and good practices to make your website appear on the first page of results, specially if the terms typed are more general like "SPA Bali". There is hundreds of places in Bali for massages! Then, what makes a place more visible and trusty than other one? Appear on the first page of Google results, have a complete description, good pictures, good reviews, accurate location and schedule, show the contact information and the link to their website. See? WEBSITE! If a client clicks on the link and sees a slick website with nice images, a well structured menu, all the information that he/she might be looking for, the option to see the web in a language they know and the possibility to contact the establishment straight away or even book or buy whatever they want through the site, the user experience will be much better and the sale will be much easier. Why? Because by having a professional website we are building trust, credibility, reputation.
Think about this. You see 3 Coaches on instagram that you feel like contacting to hire their services. They all look reliable and they have the same amount of followers. But, the first one doesn't have a website, the second one has a very cheap and clumsy website, and the third one has a professional, beautiful and well organized website with all the offers explained, buttons to purchase and much more. Who would cause a better impression to you? I will read your mind now. The third one, right? You know why? Because it's a psychological game: "If someone takes care of their own image and business, they will take care of me". If they took the time to work on their brand, their image, their message, their social media and their website, they will take care of me. They will offer me a good experience, because they care about their reputation.
Why should I hire an expert to design my brand, website, e-commerce and social media?
Benefits of delegating work to the right professional
I am going to answer this with another question for you: "How much do you appreciate your time?". Did I triggered you? Good. That's what I was looking for.
As I mentioned before, when we own a business, online or physical, and we sell products, services, experiences...whatever it is. We have already millions of things to take care of in our business to make sure that what we are selling or doing it's the best version we can offer. That means: investing time in learning, practicing, working, receiving feedback, analyzing it, iterating, leading with clients, having business partnerships meetings, organizing budgets for growing the business, looking for employees, interviewing them and teaching them how to do their jobs, dealing with payments and monthly/yearly taxes...etc.
Isn't it already a huge list of things that we should know and do perfectly? Can you imagine adding on top of that: learning how to design a brand, build a website or e-commerce, setup technical details, optimize the SEO, connect the social media and emails, make sure that the UI&UX design it's good enough and that your offer uses the right message and it's being shown to the right audience...etc. Plus, after learning how to do all this, actually doing it?! OMG! That means tones of time! Is it possible to do it? Sure! But at what cost? Not enjoying your free time for yourself and your loved ones, not sleeping enough, feeling stressed and exhaustion... Does it really worth it for you? Your time and your health are gold!
But, what if I told you that you could solve all those frustrations by hiring a Professional Designer?
This is what you would get by doing it:
-
The relief to know that your site will be built by a professional with years of experience.
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A much higher chance to reach potential clients and increase your revenue.
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Personalized advice and design strategies for your business based on your niche and goals.
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Free time for yourself (the time that you would be investing on learning and taking action).
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Not having to deal with technical stuff and look for different professionals to solve different issues.
Sounds good right? Now...
Why work with me?
Get to know why you are in good hands
This is what you need to know about me:
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I have a business oriented mindset so I am a good decision maker in terms of budget investment to make sure that the business grows and scales efficiently without going crazy on expenses.
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I've worked in tens of digital projects before so I have a heuristic vision of the business and I know how to identify the business goals and the customer needs and please both of them.
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I have experience running projects from start to finish, so I know how to organize information, prevent frustrations and deal with unexpected issues, and prioritize tasks while I still take care of details that will add value to the business.
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I have years of experience in Digital Product Design so I know what are the latest trends and the best UI&UX Design practices that still nowadays work.
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I have a master on Design Research so I know how to save time, money and effort by finding a niche and creating "personas" in order to address the brand, products, services and messages to the right audience and through the right channels.
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I know really well the platforms that I use to build Websites and E-commerces so I can set them up faster and use some tips to boost the business that most people don't know about.
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I have a background on web development (coding) so I can make little fixes to ensure the best responsive design of the site.
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I am familiar with SEO best practices so I know how to find the best key-words and what kind of texts to put, where, how long they should be...etc.
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I have a background in Graphic Edition and Branding so I can design your brand, merchandising, edit pictures, create mockups, design illustrations and icons for your project.
How would look like a website done by me?
This is what you get
These are some of my main services when it comes to web/e-commerce design:
✅ Design Research
✅ Professional Web Design & Setup
✅ Selection of Theme, installation and customization
✅ Upload and setup of the visual and written content
✅ Responsive design (desktop/mobile)
✅ Graphic content creation/edition (icons, mockups, pictures)
✅ Creation of the pages agreed on
✅ Integration of social media
✅ Domain connection/transfer/purchase
✅ Email connection (if needed)
✅ Payment connection (if needed)
✅ SEO basic setup
Here you have some examples of the websites I designed for my clients.
What can I do for you?
Get to know all my services
These are some of my main services:
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Branding
-
Web Design & Setup
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E-commerce Design & Setup
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Mobile & Desktop App Design (UI/UX and prototypes)
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Graphic content creation/edition
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Business orientation sessions
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Design consultation session
Who is this for?
Let's see if my services fit your needs
Every business owner is different, as well as their vision, dream, goals, needs, deadlines and budget. That's why I like to make sure that I can do what they are asking for.
When it comes to start a business, there are 3 types of profiles:
1. The investigator. You have an idea of what you want to do. You just need some mentoring to make sure that it's viable and profitable and how much work will it take to make it happen. This people needs a Business Consultation Session to determine the main briefing of the project and the next steps.
2. The founds seeker. You have a clear idea of what you want to do and what needs to be done for your project. You just need to organize a budget. To this people I always recommend a Vision Session to find the real purpose of the project that will bring a new motivation to collect that budget.
3. The constructor. You have the idea, the budget and you are really committed with the project. You just need a designer to materialize your idea and launch your business. This is the perfect moment for a Discovery Call where we talk about the project, we check all the things that have been made so far and what still needs to be done. Then I analyze it and I send back a quote for my services on the project.
Which one are you?
What do my clients have to say about my work?
Here you have some testimonials
Dr. Jorge Iranzo
Gynecologist and Obstetric
María is an amazing professional. She knew exactly what I needed to boost my consulting room and reach a bigger audience through Google. She took care of the branding, the web design & set up, the structure of the information and the SEO. She was agile in communications and quick in delivery. I highly recommend her work to other professionals that want to enrich their online presence.
Marta Buigues
Manager at Mote Surfstay
Our hotel's website was old fashioned. María designed a brand new web where she beautifully showed the most relevant information about the hotel, the services and Bali. We are happy to say that we have received lots of direct bookings through the web. She did a great job!
Marco Volk
Co-Founder at Bringz
Maria helped our company in creating the firms online presence. She was from the beginning until the end a fantastic partner. Her strategic approach, detailed oriented working style and problem solving attitude has been a great asset during the entire project. Her utmost professional working behavior made her a trusted and valued advisor to our firm.
When I asked my clients for feedback the 100% agreed on this.
María had a good understanding of the business and the project's needs.
María was professional and proactive
during the entire process.
While working with María I felt listened, excited and in good hands.
Do you want to be the next author of a
successful business story?
Then contact me right now!
And I've not only been working in different projects as a Professional Digital Product Designer & Business Optimization Expert, but also I've been building my own business to be able to deliver my knowledge to others in the most efficient, simple and practical way possible, so entrepreneurs, professionals and business owners can build their own products or services online, from scratch, in record time and with the minimum investment.
I'm happy to announce that my online course will see the light during the next months!