LEAD / FOUNDER / STAFF
PRODUCT
DESIGNER
10+ Years. B2B/B2C. SaaS Products. Remote.
Experienced. Competent. Accountable. Fast.
Insurtech. Fintech. Healthtech. Proptech. 3D. AI.
Teams hire me at inflection points to lead end-to-end projects in fully remote environments, and help them scale quickly by setting solid foundations while still shipping high-quality features. Extensive expertise in operationally complex, data-heavy, multi-role, multilingual, responsive,
and cross-platform products within highly regulated industries. Apps. Web-Apps. Internal Systems. Front end background. Functional Prototypes. Design Systems. Automated workflows. AI Products Design.
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UNSURE THAT I WILL BE THE RIGHT FIT
FOR YOUR PROJECT?
I work remotely under contract. One project at a time. Minimum duration 3 months. Want to part ways? 5 Days notice. Easy. No drama.
Faster hiring process. Frictionless work dynamic. Uncertainty reduced. Problem solved.
James Birch
Development Director at Ki
"María was a fantastic colleague,
well-loved member of the team and delivered high quality work."
Johnny Bridges
Founder at Artificial Labs
"Her ideas are bold and refreshing, in our case, suggesting more efficient methods for various Lloyd’s market participants "
Gosia Berlowska
PM at Saudi Fintech
"Maria brings incredible energy and a positive atmosphere to the team, making collaboration with her an absolute joy. "
Talal Almojel
Co-Founder at Atheal
"Strong design principles with an intuitive understanding of user needs. She brings an infectious energy and a collaborative spirit.
SELECTED WORK
Atheal is an Ai-Powered and Doctor-Supervised Health App based in Saudi Arabia that offers different lab testing packages and yearly memberships. Users can upload previous medical reports, link health-tracking devices and most importantly, get comprehensive test reports (+100 biomarkers) and personalized actionable plans based on such results and their goals, so they can become healthier.
Representing complex medical data, so doctors are able to quickly identify determinant biomarkers; and end users can easily understand their health report, as well as the daily steps to follow to get healthier.
PROBLEMS
Too much time spent on manual repetitive processes that could be digitized, automated or improved such as:
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Data scrapping. Brokers receive tones of files in different physical and digital formats which takes ages to process.
SOLUTIONS
Creating an all-in-one system that allows the brokers to reduce those times massively:
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Allowing to upload photos, scanned files, PDFs, word, excel...etc or manual input via form and scrapping the information with a 98% match success rate.
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Not storing the data to make better decisions later.
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Manual contract building with no standard structure or wording. Plus a new law requiring an specific structure.
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Not being able to collaborate with colleagues on files.
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Not knowing what needs to be done in each file (what is missing, wrong or needs further discussion), how the final contract will look like and if it's ready to share.
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Storing the data properly to use it later in a smart way.
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Creating a no-code contract builder that follows the new market standard structure.
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Allowing collaborators to comment and edit the file.
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Using icons and color codes to indicate what components require an action, a progress bar for work track, PDF preview and file status for internal approval.
Virtual studio specialized in creating curated 3D interiors for premium unfurnished listings in competitive markets (Dubai, Miami, London), allowing realtors to attract qualified buyers; help them — especially those overseas — understand scale, distribution and lifestyle, and see the hidden potential after furnishing or post-renovation, through high-end renders and staged virtual tours; elevate their online presence; and eventually accelerate sales and reduce time on market.
Built a 3D Interiors Virtual Studio from zero: market research, brand, web, content, socials, etc. Tested market fit and pivoted the business model into a semi-automated AI + Human In The Loop Workflow.
*Every single architectural and interior design project showcased was designed from scratch by me (distribution plan, interior design, 3D model, renders, staged virtual tours, etc). AI-Generated visuals (enhanced images, cinematic videos) were then created out of such original content to which I own the rights to.
After pivoting the business model I wanted to try two approaches:
1. Manual proactive outreach. Looking for pre-qualified listings (for sale, unfurnished, over $1M+), in a defined market (Dubai), in a complete portal (Bayut). Storing such data in Airtable via AI Agent (that I created my self because Apify's existing agents were giving lots of problems due to proxy issues). Getting them to contact me via Whats App after contacting them via portal's inbox for specific listing offering them my high-end 3D interiors services (rendering and staged virtual tours). Sending them a before/after (watermarked) image of such listing and offering them to purchase it (HD, no watermark), to do a different style, a different picture(s), or to do it for a different listing.
With AI-powered tools like Apify, n8n, Zapier and Mindstudio, I connected my accounts via API to create AI Workflows and AI Agents that allowed me to: scrap, store (Airtable) and analyse data; qualify projects; send me messages for human verification in key decision points (Slack, Whats App); and generate before/after images of interiors using AI.
2. Organic lead. Creating a responsive website using AI-powered tools (I tried V0, Redit and Lovable and went for this last one) with the following journey: user uploads image (one at a time to begin with), we qualify the image internally (is an interior? is it clear enough to create before/after image? is the quality good enough?), if it's good enough user picks a style, we run internally the prompt through the AI-generative model selected (Gemini) to create a before/after animation with a watermark, user can re-do (up till 3 times to not burn our tokens), select a different image or style, cancel the process or purchase the image (HD, no water mark) using different payment methods. This site would be promoted via ads in social media (mostly Instagram) and portals.
Built a functioning responsive website with Lovable where users can upload a picture of an empty room, pick a style, see the before & after image (original vs. ai-generated) with a water mark, and purchase it.
*Partial demo of the whole process. Full video coming soon.
Saudi-based neobank for the next generation of digital-first consumers, combining core banking features with a lifestyle-led product experience — cashback, points, shared accounts, mortgage access, investing education and in-group brand deals — designed to meet young users where they are, with a visual identity and UX that felt closer to a cultural platform than a financial institution.
Valora is the European-oriented remake version of the original KSA-based fintech project. The main purpose of creating a new brand and updating the mobile app screens is to keep the original project private while still being able to display part of my work.
Led research; optimised the UX/UI design of regulated journeys; implemented the new branding across the product; built a scalable, multi-role, multi-language (Arabic RTL), iOS/Android Design System; designed new cards (virtual + physical); organized Figma; and mentored the in-house junior designer.
Designed a European oriented new brand version to display publicly and keep the original project private. Including name, logo, merch and bank cards design.
Artificial Labs is a tech company that facilitates the daily work of brokers and underwriters in the Lloyd's of London Insurance Market by providing SaaS products that help them automate repetitive processes, digitalize manual tasks, scrap data from documents and make better decisions thanks to it.
Reducing on a 75% the time it takes an insurance Broker to process clients data and allowing them to build contract templates and add collaborators.
Problems
Too much time spent on manual repetitive processes that could be digitized, automated or improved such as:
-
Data scrapping. Brokers receive tones of files in different physical and digital formats which takes ages to process.
-
Not storing the data to make better decisions later.
-
Manual contract building with no standard structure or wording. Plus a new law requiring an specific structure.
-
Not being able to collaborate with colleagues on files.
-
Not knowing what needs to be done in each file (what is missing, wrong or needs further discussion), how the final contract will look like and if it's ready to share.
Solutions
Creating an all-in-one system that allows the brokers to reduce those times massively:
-
Allowing to upload photos, scanned files, PDFs, word, excel...etc or manual input via form and scrapping the information with a 98% match success rate.
-
Storing the data properly to use it later in a smart way.
-
Creating a no-code contract builder that follows the new market standard structure.
-
Allowing collaborators to comment and edit the file.
-
Using icons and color codes to indicate what components require an action, a progress bar for work track, PDF preview and file status for internal approval.
Concept, naming, branding and design of AVA, Artificial Labs' first version of their LLM-powered underwriting assistant, which later on won Silver for ‘Excellence in AI’ at Insurance Times Awards 2023
Due to NDA restrictions, what's shown here represents only a small portion of my work for Artificial Labs. The full scope of the project remains confidential.
Emma3D
EMMA3D offers a SaaS solution to visualize big data in a tridimensional way. They work with big tech companies to help them identify issues (servers that are not filled in correctly, incorrect data, clogs in workflows, churn in sales funnels, etc) and show them opportunities of improvement.
Allowing users to see their company at a macro and micro level in a 2D and 3D format so they can easily identify issues as well as opportunities to improve.
WHO AM I?
Hello! My name is María Solá. I am a Lead Product Designer & Founder with +10 years of experience designing end-to-end B2B/B2C Tech SaaS products fully remote.
I've a wide expertise in Insurtech, Fintech, Healthtech, Proptech, 3D, No-code builders, Data Visualization tools and AI.
With a background in UX/UI design, graphic edition, research, marketing, cross-team leadership, and front-end development, I have a sharp understanding of how design decisions ripple across product, engineering, and business — I turn operational complexity into intuitive solutions people rely on daily to make smarter decisions and work more efficiently — strengthening adoption, retention, positioning and long-term product value.
Teams hire me at inflection points, when they need a senior independent design partner who can step into chaos, create structure fast, and help them scale quickly by setting solid foundations while still shipping high-quality features. That means research-led, data-driven, user-centric work — discovery sprints, usability and A/B testing, design ops, scalable design systems, UI kits, information architecture, detailed documentation, in-house mentoring, and board-level collaboration with product and engineering leaders. Also, design of AI-powered tools, integration of AI workflow automations and agentic systems with human-in-the-loop control at key decision points.
Extensive expertise in heavy-data, multi-role, multi-language (including RTL), and cross-platform products — internal tools, CMSs, no-code builders, back-office and admin systems — built within highly regulated ecosystems. I am comfortable working under any dynamic: Waterfall, Agile/Scrum or Vibe-To-Prod.
AI is transforming how products are built. The real value isn't simply using it—it's knowing where it creates meaningful impact, where human judgment should lead, and how to apply it responsibly to create products people trust.
MARÍA SOLÁ
USEFUL INFO FOR RECRUITERS:
What my role can sound like
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Lead Product Designer
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Staff Product Designer
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Senior Product Designer
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UX/UI Designer
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UX Specialist
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Researcher
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Founder Designer
What kind of projects I work on
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Series A+ and Startups
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EU, UK, GCC
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3 - 24 Months Contracts
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Fully Remote
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New Projects
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Revamps
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Fast Growth
What kind of products I design
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B2B/B2C SaaS
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Tech (insurtech, fintech, healthtech, proptech, AI, 3D, big-data...)
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Internal Tools
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Desktop & Mobile Apps
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Responsive Web-Apps
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Automated Systems
What are their main characteristics
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Operationally Complex
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Data-heavy
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Multi-role
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Multi-language
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Cross-platform
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Highly Regulated Environments
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AI Integrations
MY TANGIBLE SKILLS
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Research
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UX/UI Design
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Wireframing
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Prototyping
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Front-End Dev & Vibe-Coding
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Scalable Design Systems
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Interaction Design
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UI Kits & Brand Implementation
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Figma Organization
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Detailed Documentation
MY SOFT SKILLS
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Product Strategy
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Design Thinking
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Information Architecture
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End-To-End Ownership
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Macro & Micro Level Awareness
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In-house Mentoring
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Agile & Remote Collaboration
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Cross-Functional Leadership
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Stakeholder Management
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High Quality & Fast Delivery
AI SPECIALTIES
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Integration and/or Design of AI Workflows, AI Agents, Chatbots, and AI-Powered Tools
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Versed in: LLMs, Generative AI, Copilot and Prompt Design, Hallucination Handling, Feedback Loops, Agentic Systems, API Integration, JSON, GDPR, WCAG, Multi-language & RTL Systems.
My specialty is (re)designing B2B & B2C SaaS products for Operationally Complex and Highly Regulated Industries. Research, UI&UX Design, Prototypes, HTML, CSS, Vibe-Coding, Apps, Webs, Responsive Web-Apps, Branding Integration, Internal Systems, AI Workflows, Agentic Systems, AI-Generated Content...
You name it. I've done it all. Something new? Great! New puzzle to solve ;)
TESTIMONIALS
Check what my customers have to say about my work so you know what to expect from it.
JAMES BIRCH
Development Director at Ki Insurance
Maria led the product and brand design for Ki from inception to Growth-Stage over a year period. She was a fantastic colleague, well-loved member of the team and delivered high quality work. She will be sorely missed and Ki won’t be the same without her. I would highly recommend!
TALAL ALMOJEL
Co-Founder at Atheal
Maria is an exceptionally talented designer whose creativity, precision, and problem-solving skills consistently elevate the entire product experience. She combines strong design principles with an intuitive understanding of user needs, delivering work that is both beautiful and highly functional.
Beyond her expertise, she brings an infectious energy and a collaborative spirit that makes working with her a pleasure. She has very high integrity and commitment to her craft. Any team would be fortunate to have her, and I look forward to the chance to work together again in the future.
JOHNNY BRIDGES
Founder at Artificial Labs
María has consistently demonstrated she has the innate ability to easily identify user needs through qualitative and quantitative research and interviews, ideate potential solutions to these opportunities and refine them into proposed future states for a product.
Her ideas are bold and refreshing, in our case, suggesting more efficient methods for various Lloyd’s market participants to interact using our product in new ways. It was great to see her bring these innovations to life as an integral part of our wider team.
I would highly recommend María and look forward to working with her again soon.
MOHAMMED ZAMAN
Product Manager at Artificial Labs
Maria was a pleasure to work with during her time at Artificial. She brought a wealth of Design and Insurance expertise to the our Product development through not only following requirements and user stories shared with her, but going the extra mile and illustrating other ways to solve problems.
Her deliverables were always to a high standards while always guaranteed to be on time. I would definitely work with her again!
Innovation & Strategy at Brit
Maria has exceptional design skills, is a clear communicator and distils concepts into tangible output at a breakneck pace! Such an enjoyable month working together. I highly recommend her work.
GOSIA Berlowska
Agile Product Manager at Fintech
I had the pleasure of working with Maria as a Lead Product Designer, and I must say she is a true professional who combines expertise with a passion for her work. Maria is exceptionally organized, well-structured, and focused, which ensures that our collaboration is smooth and efficient.
Her deep knowledge and ability to find the most user-friendly solutions elevate our projects to a new level of quality. Maria has an outstanding understanding of user needs, and her creativity results in intuitive and functional designs.
Additionally, Maria brings incredible energy and a positive atmosphere to the team, making collaboration with her an absolute joy. She consistently delivers top-quality work on time and pays great attention to detail.
If you’re looking for a skilled professional and an amazing person to work with, Maria is undoubtedly the best choice. I wholeheartedly recommend her!
Job search and love search have lots in common:
there are some standards and requirements that have to
be met for two parties to be a good match.
These are mines when it comes to work:
100% Remote
Competitive Salary
B2B, B2C or B2B2C SaaS Product
Ownership & Autonomy To Work
Async & Effective Communication
Integration of AI Tools & Workflows